Client: Lucky Dog Creative
Date: Nov 2011
Notes: We partnered with Lucky Dog Creative for this video for the song “HOME” by Restless Heart. A tribute to our troops wherever they are.
©2011 Restless Heart – All rights Reserved.
On Monday, Walter Isaacson’s biography ‘Steve Jobs’ was released. I’ve been reading it and find it a fascinating story. From birth till death, with no varnish added and with most of the players still alive to add commentary, Isaacson has assembled Jobs life in a compelling book that really allows you to understand Steve Jobs better.
All is revealed and paints a picture of the man who, with Steve Wozniak, founded Apple, was ousted by John Sculley, founded Pixar and returned later to bring Apple back from the brink of destruction. Not the picture of an especially kind man or an easy going man but of a driven man who wanted to “..put a dent in the universe. Otherwise why else even be here?”
I’m only on Chapter 12 and I can’t put it down. I’m reading it on my iPad and iPhone (which I think is apropos) and I’m finding it riveting. There is much to admire about the man but, also, much to condemn. It makes me look at myself with a different light. I see many of the same traits, thought processes and demons that drove him in myself; the amelioration of which would probably have made both of our lives happier and easier.
In any case, I highly recommend you read this book. You won’t be disappointed.
Steve Jobs died on Wednesday, October 5, 2011. I was deeply involved in a project that day and didn’t have the time or energy to explore my mind and feelings and work it all out. I’ve spent the days since going about my own life but also reflecting on what this all means to me.
The first PC came on the market in 1975 when I was 7 years old. My father purchased a TRS-80 when I was 9. That same year, 1977, a little movie called Star Wars was also released. So I think I can say, with total honesty, that the 9th year for a nerdy boy from Central Illinois was pretty special.
I was aware of Apple computers, I even knew people who had them. By 1980 we had gone a different route, we had An Atari 800. My dad was on the school board and convinced them that computers were worthwhile. So, we got two Atari 400 computers installed in the school library. We moved to Michigan and I started high school in 1982. My first use of an Apple IIe was in high school in the computer lab. In 1983 we got an Atari 800XL for my brother and me to use. I used it until I graduated high school in 1986. In 1985, Steve resigned from Apple and founded NeXT.
After high school, I started college. I then proceeded to completely blow off my first semester. My father explained to me that if I wanted to continue college, I would need to fund it myself. So, I joined the army. I did do a little computer work then but it was minimal.
Three years later, I was discharged and resumed college. I started doing some contract work for Caterpillar. The work was all on one of Caterpillar’s IBM PCs using Lotus Freelance. Eventually, I purchased my own computer, an Acer 486DX. I then started learning networking and I.T. and made a business out of it.
In 1997, two major events occurred. Apple bought NeXT and Steve came back to Apple. Also, one of my clients offered to hire me as their I.T. Guy full-time. They were a creative company; a mixed assortment of Macs and Windows PCs running on a Novell NetWare network. I became very familiar with Macs then and began to develop an extreme dislike for Windows.
I learned Linux and began changing the servers over to it. It was easier to get the disparate machine types to speak to the servers and far more stable. I handled desktop support for nearly 50 client machines. My loathing for Windows continued to grow and I did this for almost 8 years.
In 2001, Apple released two major products; Mac OS X, a Unix-based operating system and the iPod. Both were ground breaking products and well designed products.
Around 2003, I purchased a video camera and began experimenting. I spent all available moments learning cameras, shooting technique and lighting. When offered the chance, I started working in the video department. In 2005, I bought my first Mac, a G5 tower and an iPod. Since I wasn’t doing the I.T. work anymore, I wanted a new and stable machine to do video work. The Mac was the right choice for me. I started paying attention to Apple releases and looked forward to Steve’s keynotes. In 2006, I bought the first Apple TV. In 2007, I bought the iPod touch. In 2008, I bought my first iPhone. In 2009, I bought a MacBook Pro.
In 2010, I bought an iPad and changed my life again. It has replaced my PC for all but video editing. I also purchased my 2nd iPhone In 2011, I received the 2nd generation Apple TV for my birthday and all the while; I was aware that one man brought a foundering company, responsible for making PCs a household item, back from the brink and made them a player again. He didn’t do it by making things, he did it by creating a culture of excellence that doesn’t exist at other companies.
As I sit here, writing this on my iPad, I am struck by how much I’ve come to rely on Apple products in my everyday life. I no longer want to have a machine I can tinker around on; I want one that just works, every time. I want one that is well built and beautiful to the eye.
We give Steve credit for these things but his most enduring creation, the one that will live on now that he is gone, is Apple itself. It’s culture is an example I’ve learned for my business. Strive to do something that will change the world and the rewards will follow. I like the sound of that.
Client: Hanchett Entry Systems, Inc. (HES), an ASSA ABLOY Group company.
Date: Sept 2011
Notes: A promotional video for trade show and web use that we did in cooperation with Lucky Dog Creative. The video showcases the HES 8500 series concealed electric strike solution for mortise locksets.
© 2011, Hanchett Entry Systems, Inc., an ASSA ABLOY Group company. All rights reserved.